3G communications business for two years made tremendous development, Mobile, China Unicom, telecom operators, formed between the three major competition. 3G subscribers exceeded 40 million, the formation of three initial cities and towns nationwide 3G network, which is three operators in the 3G licensing to hand over the two year anniversary of the respondents.
However, the Ministry of Industry and previously proposed in 2011 to reach 150 million 3G users compared to the target 40 million users two years, the status of the development Description: 3G development remain formidable.
the first wall: the high tariff
walking in the street, from time to time to see Although the three operators did her best, but for the average consumer, 3G is still far away from their own.
near Nanjing Road in Tianjin, a , the author interviewed several customers are mostly expressed little interest in 3G services. Operating officer of the Business Hall admits, 3G services since its introduction, the situation is not particularly hot for, charge is undoubtedly the most important factor customers consider.
to Tianjin Mobile ), beyond the busy afternoon, then 0.26 yuan / minute. watch video, chat.
girl Kobayashi Beijing Unicom's service packages organized, stored gifts iphone4 phone calls, 300 calls a month yuan. She said: p> In fact, 3G mobile phones can support streaming video and other services, but the high rates is undoubtedly a stumbling block. Beijing Unicom to the existing tariff calculation, Kobayashi 286 yuan monthly basic fee includes 1.1G traffic, beyond the package fee for data traffic after the 0.3 yuan / M. If you use the phone line to see a movie about 400M, 1.1G of the package is only enough to see the traffic up to three, out of a movie and if it takes up to an average of nearly hundred dollars. This is to some extent, that the charges still need 3G services closer to people.
second wall: core function is not highlighted
industry experts believe that, 3G users not on the scale of the development of one of the reasons is the core application of 3G has not yet appeared. Many people use just the basic needs of mobile phone texting, the traditional 2G mobile phone features fully meet these requirements. Although the explosive growth of micro-Bo part of users to promote the acquisition of 3G smart phone, but, 3G operators such as promotional video telephony, mobile TV, mobile payment applications, did not become mainstream.
business person in charge of the Office of the author says. How to expand the customer for the 3G business awareness and understanding, promote 3G network coverage area to attract more customers, indeed operators must face.
the lack of mainstream applications, limiting the development of 3G users. The lack of subscribers, in turn, constrained the development of related applications. This not only led to the development of three major operators in 3-year goal of 150 million 3G users almost impossible task, but also directly led to the 3G operator's ARPU (average revenue per user) is low.
Insiders analyzed that the number of mobile Internet-enabled applications for 3G users to the scale of development does not produce enough economies of scale, so the three operators 3G priority should be to reduce the threshold to maximize the 3G subscribers.
TD network matures
with China Unicom's WCDMA, China Telecom's CDMA2000 3G standard two mature compared to the construction and operation of China Mobile with independent intellectual property rights of TD-SCDMA relatively much more difficult task of the network, resulting in the 2G era of China Mobile, Among them, the initial dominant China Telecom Tianyi 3G, C has become the world's largest network operators.
China Mobile, though back in the 2008 Olympic Games before the start of the TD commercial trial, but the face of immature TD network system equipment, terminal bottlenecks and application development lag and other problems, some experts said that China Mobile 3G users pace of development will not be too fast. For this, China Mobile is to explore the characteristics of a Chinese TD development. Today, China Mobile's 3G system is reached 4G hardware level, the future does not need massive investment in hardware, only software upgrades to be a smooth transition to 4G.
Some analysts believe that 2011 will be the year of explosive growth of 3G. This year, led by the three major 3G operators, scale of investment of up to 75 billion yuan -780 million. Through unremitting efforts of all parties, since the end of the domestic total 3G subscribers is expected to reach 1 billion yuan.
However, operators, continued to invest in 3G network construction, can reduce the tariff levels to strengthen a variety of large-scale commercial 3G applications, improve service levels, improve customer satisfaction, only stimulating growth of 3G subscribers is the key. (Li Qing)
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