If Tata is willing to sell the Rover SAIC Why buy an empty shell

 Capital magic hands being sold several times after the break, and now at best only be regarded as a Rover shell. So, SAIC also willing to pay millions of pounds to buy the Rover What shell? Overtaken by events, SAIC is now clearly no longer re eager to Rover. Even at Hou Tata willing to Rover sold to SAIC, I think, SAIC will be clear-cut answer, Man  Lo Yu
recently, when the Tata Group of 23 billion will be Jaguar, Land Rover into her arms when the Rover (Rover) trademarks of the Ford actually carefully prepared as a ;, sold to the Tata.
this news came out, they followed the industry worry: Once determined to revive the Rover Tata future, and bring a truly British Rover car brand name to enter the Chinese market, SAIC Roewe will pose no small threat; even after the main attack of the Rover is not the resurrection of the Chinese market, but European and American markets, and that SAIC will also be a journey on the outside wing Weihai alarmist, but in reflection, but it is the industry some of the SAIC Roewe's good to remind.
presumably under the assumption that the other has a small probability arises: if the Rover brands Tata is willing to transfer to SAIC SAIC will do what position? right, being sold split capital to hands several times, and now at best only be regarded as a Rover shell. So, SAIC also willing to pay millions of pounds to buy a shell Law Fu What?
Indeed, SAIC-Rover brand was two years ago, and not buy the meat and potatoes. time back to September 2006, Ford suddenly announced the exercise of the right of first refusal, cut away the Rover brand, forcing the Steam fall short, had to turn hard to create their own brand advertising, from the Masters snooker sponsorship of sports marketing, to the pinnacle of Driving tour of the limits of marketing in China, from the first commitment to lifetime warranty repair paint, to the introduction of difference unconventional marketing ideas and huge investment, SAIC has been a year and a half to build the Roewe gradually became a household name in the luxury car brands. In addition, international integration in the South, is holding SAIC out of the tens of billions of dollars for the acquisition and integration of NAC, assets (including NAC MG), resulting in a fundamental solution to the MG and Roewe SAIC in the development of independent brands step on the road, especially after joining NAC, SAIC already has the hands of an internationally well-known brands mmMG. SAIC is now clearly no longer want the Rover brand.
accordingly inference, even at Hou Tata willing to Rover brand sold to SAIC (Department of the small probability of very low probability event), I think, SAIC will be clear-cut answer, MG was. 17,000, but because of pre-investment in R & D and marketing a huge loss is inevitable. According to the Joint Securities analyst predicted that the next 2 years, SAIC's own-brand car project in the amount of loss will remain at 8 to 10 billion yuan.
SAIC executives have repeatedly stressed that by no means the brand launched Roewe Rover brand in the Chinese Renaissance, style or technique, but learn the technical elements of the Rover, its mastery, the Chinese people are used to create an international brand .
order to quickly get rid of the shadow of the Rover, SAIC has invested heavily in building their own R & D system. This year in January, is located in Jiading Anting's SAIC Motor City began operating the new technology center, coupled with the acquisition of South Korea's Ssangyong before UK R & D Center and SAIC Automotive Technology Center, SAIC developed three joint system of global R & D prototype has now.
from the models in terms of layout, SAIC Roewe's first overseas export models have surfaced. It is Industry sources said, completely independent R & D by the SAIC Roewe 550, the European version of the test has been completed SAIC Roewe 550 is being deployed overseas production base and sales channels. This year in June, the European version of the Roewe 550 is expected to enter the European market.
for SAIC, the Roewe 550 will, if successful export to Europe, it will rid itself of Rover in the shadow of a heart pent spit stuffiness.
drafting this point, go back to the beginning the assumption that, if determined to revive the Rover Tata future, with the SAIC Roewe start full competition in the global market, then the preparation of a single vehicle from starting, and must spend at least 2 to 3 years.
The reporter understanding, the Roewe in planning the next 3 years will form the platform for 5 to 6, more than 30 models of wide-range product line, the future of the Roewe and future models will be in the 750,550 Class A or A0 car platform based on extension of the hatchback, two sports car, SUV and MPV models such as the price will cover from 6.5 million to 30 million price range.
time, the fledgling Roewe, but also with the remaining shell of fear India's