Innovation have to find a way out from the culture

 While the Big Three automakers SAIC group created a strong sense of brand, but in the ideas and modes of operation are still not free from traces of imitation, the lack of its own original, the use of resources and integration of relatively unfamiliar (as opposed to technical and original), yet have access to the cultural level of innovation and development, and other domestic brands opened the competition level. Therefore, the Chinese auto industry innovation intension and extension of the production not only to meet the needs of manufacturing, but also to meet the spiritual demand-based innovation breakthroughs have
find a way out from the culture?
author / Yan Guangming
recent years, the Big Three auto group has finally started on its own brand in the many new models, especially as the Roewe 550, Pentium B50, S30, etc. Dongfeng launched its own brand is to change the current image and product mix; In addition, the joint venture has started to roll their own brands, such as Sunny and the front range of other intervention , there has been positive with the local car market share grab of the new situation. rather than the mainstream brands car prices begin to face the challenges comprehensively. Thus, the development of China's auto industry, there were two prominent historical turning point and a new trend. < br> First of all, the past, the introduction of technology, joint development of the automotive business model began to change the pattern, local self-development ability of the car has been formed, will be reversed by confrontation. This trend has reached a consensus (of opinion and the state-oriented). This is a local car the history of the development of inflection point occurs. Secondly, joint ventures involved in the development and production of , as well as the pattern of joint venture products dominate the market changes. This is the car following the local car prices (represented by the three mainstream Automotive Group car prices) became fully involved in independent innovation and independent brands, and features some of the strategic shift for the series action (implementation of this strategy around mergers and acquisitions, capital operation and co-operation and different development, etc.), that , independent brand cars market share ranked the first for months. in the first half own-brand vehicles were sold 955,300, accounting for 29.45% of total car sales, compared with 4.21 percentage points increase over the same period last year. including Shanghai Roewe 550 , Pentium B50, S30 listed Dongfeng extraordinary attention after the performance, setting a hot market phenomenon, not only shows the competitive advantage, played the first time among local car can not break camp, the pattern of mainstream cars.
this reversal, on behalf of the in independent innovation and independent brands, the Big Three auto group can not avoid efforts to develop its own brand models. Clearly in the development of concepts and ideas and the means are significantly different, the result is not the same. But one thing can not be avoided, that is not completely free from dependence on foreign technology, although both the name own brand label, but the lung power or lack of enough self-confidence (in the product and marketing communication are also often the choice of thinking, underpinned by the vision, ideas, methods comparison.
car no matter what kind of Chinese ways and modes of development, and ultimately must return to the The Government introduced policies and regulations, defined the future direction of the car will be independent innovation, the market will be its own brand as the leading (60% or more), the government official vehicle shall not be less than 50% of procurement requirements, to encourage energy conservation reduction, development of small cars and other new energy vehicles, industry has also become a national policy is obvious. In this context, repeat what the developed countries in the past, even if we become the world's first, nor the most powerful. because, historically, no country not to create a new industry or a new technology, can become a true world power. the other hand, the autonomy of the three major product groups can not be optimistic, from the original type of development still have a long way to go, not out of SAIC Automotive Group in a strong sense of creating a brand, but in the ideas and modes of operation are still not free from traces of imitation, the lack of their own originality, use of resources and integration of relatively unfamiliar (as opposed to technology and original), yet have access to the cultural level of innovation and development, and other domestic brands pulled level of competition. Therefore, the Chinese auto industry innovation is not only the connotation and extension of production and manufacturing to meet the needs and demands to meet the spirit of the type of breakthrough (in the focus on technical input but also hard to focus on the simultaneous development of soft technology).
view of this, innovation in culture or to find a way out, can not do without the support of modern culture. As Mr. Ji a modern sense, can the lessons of modern culture and technology essential to get a new life and vitality to move forward. with Lu Xun's words, is local car breakthrough innovation bottleneck, not the best way to establish a new case.